• WSET Level 3 Award in Wines passing with Merit.

    WSET Level 2 Award in Spirits passing with Merit.

    Combining technical beverage knowledge with a hospitality-driven approach to modern wine and beverage programs.

  • Experience serving in elevated and modern fine dining concepts, including RPM Italian in Las Vegas; managing a 50 page Italian and Domestic Wine list, a million dollar wine program, over $250k in inventory, staff education, elevated guest experience, wine pairing, tableside service and thoughtful hospitality.

  • Former fine wine sales consultant with experience working alongside fine dining restaurants on the Las Vegas Strip and suppliers to develop strategic wine programs, optimize beverage sales, and support long-term hospitality growth.

Hands-On Consulting Services

The Foundation The Foundation
The Foundation
$300.00

Basic Wine List Audit.

Can be credited towards any other package within 30 days.

A strategic starting point designed to identify opportunities for improving wine sales, guest experience, and profitability.

Includes:

  • Full wine list + inventory review

  • BTG Evaluation

  • Margin and price analysis

  • Distributer alignment check

  • 5-10 specific recommendations

  • Written summary document

The Refinement The Refinement
The Refinement
$600.00

Audit + Implementation

Hands-on support to refine and begin implementing a stronger, more intentional wine program.

Includes everything in The Foundation Package PLUS:

  • Distributer Coordination

  • Wine Sourcing Assistance

  • Updated Wine List Structure

  • Finalized BTG lineup

  • Staff Study Sheet

Plus Basic Order Guide Which Includes:

  • Weekly order suggestions

  • Minimum Case Quantities

  • Core BTG restock list

  • Simple par guidance

The Signature Program The Signature Program
The Signature Program
$1,000.00

Full Wine Program + Training

A fully developed wine program designed to improve consistency, staff confidence, and overall beverage performance.

Includes everything in The Refinement Package PLUS:

  • Staff training (Service + Sales)

  • BTG rollout execution

  • 2-week follow-up support

  • Performance check in

Plus Advanced Order Guide:

  • Par levels per wine (BTG + Bottle)

  • Weekly ordering system

  • Inventory flow strategy

  • Backup/Substitute wines

  • Distributer deal alignment

  • Seasonal adjustments

Ongoing Partnership Ongoing Partnership
Ongoing Partnership
$500.00

Monthly Wine Program Management Retainer

Ongoing support to keep your beverage program intentional, profitable, and evolving with your business. Must purchase either The Refinement Package or The Signature Program to begin.

Includes:

  • Monthly wine list optimization

  • 1-3 BTG updates

  • Distributer deal checks

  • Staff touchpoint and trainings

  • Menu pairing guidance

  • Performance feedback

  • On call support (text and email)

Why Beverage Matters?

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Why Beverage Matters? *

  • Studies have shown restaurants with sommelier involvement can increase wine sales by over 11% while improving guest confidence and overall dining experience (Science Direct, Wine International Association WIA).

  • Wine programs often generate significantly higher profit margins than food, with many successful restaurants targeting 65-75% beverage margins

  • Guests who order wine typically spend more overall on food and increase courses compared to non-wine guests.

    Wine changes guests behavior:

    • longer dining experiences

    • higher check averages

    • more premium menu selections

  • Curated by-the-glass programs increase guest confidence, improve inventory movement, and create higher-margin pairing opportunities throughout service

  • Restaurants with intentionally curated wine lists often outperform oversized, unfocused programs.

    Bigger, is not always, better.

    Smart curation:

    • improves turns

    • simplifies staff training

    • reduces dead inventory

    • increases guest confidence

  • Educated service staff consistently increase beverage attachment rates and guest confidence.

    Even basic wine confidence training can

    • increase pairings

    • improve upsells

    • elevate hospitality perception